Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Brochures as a marketing tool
As we have mentioned before, marketing strategy is a very important element of a business. This is one of the reasons why businesses do not have the desired results. What exactly do we mean? A company with high quality products and services fails and has a reduced market share. Reaching the potential market is very important and there are tools for that to happen. One of these tools involves the use of booklets. Either to disseminate business information or products or services. Up to other relevant information that potential customers might be interested in knowing. It is therefore necessary and important for the booklet printing process to be monitored by people with technical knowledge. This obviously involves both the design phase of the booklet and the printing process of the booklets.
What type of paper is used in the brochures?
Either matte, satin or gloss paper. The usual weight is between 100-170 grams.
What dimension do the brochures usually have?
Common sizes are A3, A4 & A5 and many more.