PRINTING
Offset printing
Offset printing is a commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. Ink rollers transfer ink to the image areas of the image carrier, while a water roller applies a water-based film to the non-image areas.
Digital printing
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Offset vs Digital
Offset printing Advantages:
Offset printing provides better quality than digital printing
Offset printing is the most affordable way to print large orders
Offset printing provides you with a variety of finishes to choose from.
Digital printing Advantages:
Setup costs are lower for short runs.
Lower minimum quantities.
Variable data capability.
Print only the amount you need, even 1 piece.